Eclo is a French makeup brand that uses ingredients with regenerative properties for the soil and the oceans. The brand offered four ranges of pigmented and sensorial product — lip colours, blushes, eyeshadows and foundcealers — with innovative and eco-friendly packaging. On the occasion of its launch, I accompanied the brand in the design of its brand identity, its packaging as well as in the production of visual packshots for the web.

To affirm the brand's premium positioning, the Bosca typography was chosen for its sobriety and elegance. The O of the logo was reworked to obtain a strong symbol in line with the brand's message and easily recognizable on social media. A palette of natural, vibrant colors has been developed from the colors imposed by primary packaging. Prints of natural elements on the packaging complete the visual universe and recall the brand's eco-responsible positioning.