Transformative Sunday
Personal Development Workshops
Client Louise Chabat
Services Brand Identity
Role Art Direction, Graphic & 3D Design
Year 2019
Transformative Sunday is a series of workshops created by psycho-somatherapist and actress Louise Chabat. These personal development workshops take place one Sunday a month in a group setting and offer different therapeutic approaches to provide unique days of complete transformation — body, mind and spirit. Group workshops can be stressful so it has been asked to design an attractive and cheerful logo.
TT Trailers typography created by the TypeType foundry was chosen for the multiplicity of its variations which brings some rhythm and playfulness to the logo. A repertoire of smileys has been created from the typography in order to evoke the emotional impact of this human experience on the participants. The logo is accompanied by a retro and bright color palette.