Entoure is a French accessory brand offering contemporary and high-end belts made from upcycled leather. The brand wishes to promote the know-how and quality of its products through an attractive and elegant identity.

The Ogg typography created by the Sharp Type foundry was chosen for its elegance, its finesse but also its modernity. The O was redesigned to evoke parentheses — strong graphic elements for the brand representing the union and the entwining. A repertoire of wired shapes has also been created in order to bring playfulness to the brand. Natural and earthy colors were chosen to affirm the brand's eco-responsible positioning.