Eriri is a French fashion brand offering clothing editions designed from natural fibers only. The brand wishes to promote know-how and craftsmanship through minimalist and soft identity.

Eriri means thread / fiber / knot in Igbo — a language spoken in Nigeria. Line art and couture inspired me to design this identity to evoke both the origins of the name and the essence of the brand. This is accompanied by a palette of natural colors such as indigo blue, sand beige or terracotta red. A symbol representing a craftsman behind his workbench was also created from the logo to remind the brand's values.