Caron is a French perfume house founded in 1904. It is behind the creation of several perfumes that have marked history such as Pour Un Homme, the first perfume for men, or N'aimez Que Moi and Tabac Blond, imagined for women during the war period.

The brand was suffering from an outdated image and wanted to renew itself. While waiting for the new brandbook, they were asked to design visual content for social media using the brand's emblematic codes — colors, materials, logo and symbol. The aim was to communicate essentially about the ingredients, the iconic bottles, the new in-house perfumer and his inspirations.