Paulette Zéro Déchet is a French brand offering zero waste products such as washable cotton pads — called Pancakes — and bulk bags made from upcycled materials. The brand wants to stand out from usual green brands by offering a colorful and attractive identity but still committed.

For this, a pattern was created from the shape of Pancakes — the star product of the brand. A simple but impactful linear typography was used in the logo in order to affirm the transparent and reassuring positioning of the brand. A pictogram representing a plant was designed from the letter P in the logo to quickly identify the brand on social media. Yellow was chosen as the dominant color to bring warmth and luminosity to the brand.